Think Like A CFO Podcast

Marketing, Growth, and Mindset Challenges with Jana Veltheim

October 05, 2020 Melissa Houston Episode 3
Think Like A CFO Podcast
Marketing, Growth, and Mindset Challenges with Jana Veltheim
Chapters
Think Like A CFO Podcast
Marketing, Growth, and Mindset Challenges with Jana Veltheim
Oct 05, 2020 Episode 3
Melissa Houston

Jana Veltheim of Align Massage Therapy launched her first business at the age of 23, and now owns multiple massage therapy clinics throughout the Ottawa area. 

“I was denied a bank loan...when I asked why, I was told it was because I was young and female and could get pregnant.”

- Jana Veltheim

She shares with the Think Like a CFO Podcast how she’s faced marketing, growth, and mindset challenges over the past 20 years — and why she is thriving now (even in the time of COVID-19!)

“I knew I could cover the expenses, but I couldn’t cover them forever. There was going to have to be a choice — how deep in debt do I go for this business?”

- Jana Veltheim

In this episode, you’ll discover:

  • The #1 reason why new business owners tend to lack business skills
  • How COVID-19 affected Jana’s business, the resources that helped her stay afloat, and how she dealt with re-opening
  • The challenges of claiming business interruption insurance coverage during a pandemic

Highlights:

  • 00:04  Meet our guest, Jana Veltheim of Align Massage Therapy
  • 04:19  Why new business owners tend to lack business skills
  • 04:49  The challenges of pre-internet marketing for small business
  • 06:30  Sexism and small business
  • 08:04  The biggest challenges Jana faces now
  • 09:02  How COVID-19 affected Align Massage Therapy
  • 12:21  Jana’s greatest challenge with COVID-19
  • 14:00  Business interruption coverage during a pandemic
  • 17:30  Jana’s biggest takeaway from the shutdown
  • 19:28  Emergency funds
  • 20:53  Does Jana feel more prepared for future setbacks?
  • 22:46  Jana’s final advice for listeners

Links:

Align Massage Therapy: https://alignyourbody.com/

The 4-Step Roadmap to Biz Finance Freedom

https://melissahoustoncpa.lpages.co/4-step-biz-finance-roadmap

Work with me

https://www.melissahoustoncpa.com/work-with-me

Want more tips and inspiration? Follow me on Twitter @melissahcpa and Pinterest @melissahoustoncpacga and visit my website: https://www.melissahoustoncpa.com.

Show Notes

Jana Veltheim of Align Massage Therapy launched her first business at the age of 23, and now owns multiple massage therapy clinics throughout the Ottawa area. 

“I was denied a bank loan...when I asked why, I was told it was because I was young and female and could get pregnant.”

- Jana Veltheim

She shares with the Think Like a CFO Podcast how she’s faced marketing, growth, and mindset challenges over the past 20 years — and why she is thriving now (even in the time of COVID-19!)

“I knew I could cover the expenses, but I couldn’t cover them forever. There was going to have to be a choice — how deep in debt do I go for this business?”

- Jana Veltheim

In this episode, you’ll discover:

  • The #1 reason why new business owners tend to lack business skills
  • How COVID-19 affected Jana’s business, the resources that helped her stay afloat, and how she dealt with re-opening
  • The challenges of claiming business interruption insurance coverage during a pandemic

Highlights:

  • 00:04  Meet our guest, Jana Veltheim of Align Massage Therapy
  • 04:19  Why new business owners tend to lack business skills
  • 04:49  The challenges of pre-internet marketing for small business
  • 06:30  Sexism and small business
  • 08:04  The biggest challenges Jana faces now
  • 09:02  How COVID-19 affected Align Massage Therapy
  • 12:21  Jana’s greatest challenge with COVID-19
  • 14:00  Business interruption coverage during a pandemic
  • 17:30  Jana’s biggest takeaway from the shutdown
  • 19:28  Emergency funds
  • 20:53  Does Jana feel more prepared for future setbacks?
  • 22:46  Jana’s final advice for listeners

Links:

Align Massage Therapy: https://alignyourbody.com/

The 4-Step Roadmap to Biz Finance Freedom

https://melissahoustoncpa.lpages.co/4-step-biz-finance-roadmap

Work with me

https://www.melissahoustoncpa.com/work-with-me

Want more tips and inspiration? Follow me on Twitter @melissahcpa and Pinterest @melissahoustoncpacga and visit my website: https://www.melissahoustoncpa.com.