Think Like A CFO Podcast

What Your Money Mindset Is Actually Telling You

October 26, 2020 Melissa Houston / Elizabeth St. Pierre Episode 6
Think Like A CFO Podcast
What Your Money Mindset Is Actually Telling You
Chapters
Think Like A CFO Podcast
What Your Money Mindset Is Actually Telling You
Oct 26, 2020 Episode 6
Melissa Houston / Elizabeth St. Pierre

“There’s a real fear to charge what you’re worth.”
-Melissa Houston

How is your money mindset holding you back from reaching the success you’ve always dreamed about?

My guest for this episode is Elizabeth St. Pierre, an entrepreneur and business coach who grew her first company, a dog-walking business, to six figures in just six months. She started a blog, where she talked about running her business and offered sales and marketing advice to others. This was the start of her business coaching career — she now oversees the dog-walking business while coaching online full-time. Throughout all of this, Elizabeth has been self taught — everything from content creation to driving traffic to learning how to sell! 

Elizabeth sees a lot of money mindset issues when working with her clients, particularly when it comes to women entrepreneurs. Money is just a neutral tool that you can use for good or bad, so why is it so emotionally charged? As Elizabeth says, “Growth happens when you take emotion away from the money.” The first step is recognizing where these emotions stem from — and you may need to go back further than you think to find out. 

“If you go ahead and raise your prices but you don’t truly believe that you’re worth that, you’ll do other things to self sabotage.”

- Elizabeth St. Pierre 

In this episode, we’ll explore:

  • Where and how you form your beliefs about money — and how you can flip those scripts into ideas that serve you (and your business) better
  • The common money mindset issues that entrepreneurs (especially women) deal with regularly, including a reluctance to charge what your service or product is really worth
  • How guilt plays into money mindset — and why it really is okay to make more than your parents or friends

Highlights:

  • 00:47  Introducing our guest, business coach Elizabeth St. Pierre 
  • 01:39  Elizabeth’s journey to successful business coaching
  • 05:48  Shift your money mindset to grow your business
  • 07:15  What are your personal limiting beliefs?
  • 09:00  How your childhood shapes your money mindset
  • 11:00  Money is the most emotionally charged topic
  • 12:49  Common money mindset issues
  • 13:31  Why don’t you charge what you’re really worth?
  • 15:48  The great (and bad) things that can happen when people raise their prices 
  • 19:21  Elizabeth’s most impactful money mindset story
  • 20:55  It’s okay to make more money than your parents made
  • 22:24  How to heal your money mindset — and what changes when you do
  • 27:15  Entrepreneurship and vulnerability
  • 28:25  Build your support network (and include other entrepreneurs) 
  • 31:33  Elizabeth’s big takeaway lesson for listeners

Links:

Work with Elizabeth St. Pierre

https://lizstpierre.com/

The 4-Step Roadmap to Biz Finance Freedom

https://melissahoustoncpa.lpages.co/4-step-biz-finance-roadmap

Work with me

https://www.melissahoustoncpa.com/work-with-me

Want more tips and inspiration? Follow me on Twitter @melissahcpa and Pinterest @melissahoustoncpacga and visit my website: https://www.melissahoustoncpa.com.

Show Notes

“There’s a real fear to charge what you’re worth.”
-Melissa Houston

How is your money mindset holding you back from reaching the success you’ve always dreamed about?

My guest for this episode is Elizabeth St. Pierre, an entrepreneur and business coach who grew her first company, a dog-walking business, to six figures in just six months. She started a blog, where she talked about running her business and offered sales and marketing advice to others. This was the start of her business coaching career — she now oversees the dog-walking business while coaching online full-time. Throughout all of this, Elizabeth has been self taught — everything from content creation to driving traffic to learning how to sell! 

Elizabeth sees a lot of money mindset issues when working with her clients, particularly when it comes to women entrepreneurs. Money is just a neutral tool that you can use for good or bad, so why is it so emotionally charged? As Elizabeth says, “Growth happens when you take emotion away from the money.” The first step is recognizing where these emotions stem from — and you may need to go back further than you think to find out. 

“If you go ahead and raise your prices but you don’t truly believe that you’re worth that, you’ll do other things to self sabotage.”

- Elizabeth St. Pierre 

In this episode, we’ll explore:

  • Where and how you form your beliefs about money — and how you can flip those scripts into ideas that serve you (and your business) better
  • The common money mindset issues that entrepreneurs (especially women) deal with regularly, including a reluctance to charge what your service or product is really worth
  • How guilt plays into money mindset — and why it really is okay to make more than your parents or friends

Highlights:

  • 00:47  Introducing our guest, business coach Elizabeth St. Pierre 
  • 01:39  Elizabeth’s journey to successful business coaching
  • 05:48  Shift your money mindset to grow your business
  • 07:15  What are your personal limiting beliefs?
  • 09:00  How your childhood shapes your money mindset
  • 11:00  Money is the most emotionally charged topic
  • 12:49  Common money mindset issues
  • 13:31  Why don’t you charge what you’re really worth?
  • 15:48  The great (and bad) things that can happen when people raise their prices 
  • 19:21  Elizabeth’s most impactful money mindset story
  • 20:55  It’s okay to make more money than your parents made
  • 22:24  How to heal your money mindset — and what changes when you do
  • 27:15  Entrepreneurship and vulnerability
  • 28:25  Build your support network (and include other entrepreneurs) 
  • 31:33  Elizabeth’s big takeaway lesson for listeners

Links:

Work with Elizabeth St. Pierre

https://lizstpierre.com/

The 4-Step Roadmap to Biz Finance Freedom

https://melissahoustoncpa.lpages.co/4-step-biz-finance-roadmap

Work with me

https://www.melissahoustoncpa.com/work-with-me

Want more tips and inspiration? Follow me on Twitter @melissahcpa and Pinterest @melissahoustoncpacga and visit my website: https://www.melissahoustoncpa.com.