Think Like A CFO Podcast

How Giving Can Grow Your Business

December 14, 2020 Melissa Houston Episode 13
Think Like A CFO Podcast
How Giving Can Grow Your Business
Chapters
Think Like A CFO Podcast
How Giving Can Grow Your Business
Dec 14, 2020 Episode 13
Melissa Houston

The holiday season in 2020 is a little different. Fewer parties, smaller gatherings, less extravagant gifts… but the season of giving more important than ever.

As we reflect on the true meaning of the holidays, I urge you, as a business owner, to think about charitable giving. In addition to being the right thing to do, there are a surprising number of tangible and intangible benefits that come along with supporting your community.

The act of giving benefits not only the recipient, but the giver as well — giving grants us a feeling of connectedness and the satisfaction of trying to make the world a better place (or at least one small corner). But this warm and fuzzy feeling is only the tip of the iceberg. 

Charities and nonprofits often publicize donations given by businesses on their websites and in published literature, serving as incredibly good publicity. Supporting the volunteer groups and nonprofits working for good in your community will help to raise your profile and build a larger customer base, as many people (including myself) choose to support businesses that make an effort to give back.

If your profit margins are slim but you still want to support your community, volunteering at events is a great way to network with complementary businesses and community leaders, as well as meet potential customers. This is just one of the many non-monetary options that I share in this episode!

As a successful member of your community, you have the resources to help the less fortunate. And this extends beyond the holiday season. Consistent giving keeps your business at the forefront of community consciousness, continuously building goodwill and loyalty. 

And there is no better time to start than now!

“Chances are, you’ve been given gifts, opportunities, and help along the way. I encourage you to pay it forward.”

— Melissa Houston

In this episode, we’ll explore:

  • The tangible and intangible benefits to charitable giving (both financial and personal)
  • The countless ways that you can support your community without impacting your bottom line 
  • Six important reasons for your business to give back often and generously

Highlights:

  • 00:46  Gratitude
  • 02:19  The season of giving in 2020
  • 03:40  Why give back as a business?
  • 06:50  Beyond writing a cheque
  • 09:40  How giving benefits you
  • 12:17  Six reasons to give back
  • 19:10  Spread the love

Links:

The 4-Step Roadmap to Biz Finance Freedom

https://melissahoustoncpa.lpages.co/4-step-biz-finance-roadmap

Work with me

https://www.melissahoustoncpa.com/work-with-me

Want more tips and inspiration? Follow me on Twitter @melissahcpa and Pinterest @melissahoustoncpacga and visit my website: https://www.melissahoustoncpa.com

Show Notes

The holiday season in 2020 is a little different. Fewer parties, smaller gatherings, less extravagant gifts… but the season of giving more important than ever.

As we reflect on the true meaning of the holidays, I urge you, as a business owner, to think about charitable giving. In addition to being the right thing to do, there are a surprising number of tangible and intangible benefits that come along with supporting your community.

The act of giving benefits not only the recipient, but the giver as well — giving grants us a feeling of connectedness and the satisfaction of trying to make the world a better place (or at least one small corner). But this warm and fuzzy feeling is only the tip of the iceberg. 

Charities and nonprofits often publicize donations given by businesses on their websites and in published literature, serving as incredibly good publicity. Supporting the volunteer groups and nonprofits working for good in your community will help to raise your profile and build a larger customer base, as many people (including myself) choose to support businesses that make an effort to give back.

If your profit margins are slim but you still want to support your community, volunteering at events is a great way to network with complementary businesses and community leaders, as well as meet potential customers. This is just one of the many non-monetary options that I share in this episode!

As a successful member of your community, you have the resources to help the less fortunate. And this extends beyond the holiday season. Consistent giving keeps your business at the forefront of community consciousness, continuously building goodwill and loyalty. 

And there is no better time to start than now!

“Chances are, you’ve been given gifts, opportunities, and help along the way. I encourage you to pay it forward.”

— Melissa Houston

In this episode, we’ll explore:

  • The tangible and intangible benefits to charitable giving (both financial and personal)
  • The countless ways that you can support your community without impacting your bottom line 
  • Six important reasons for your business to give back often and generously

Highlights:

  • 00:46  Gratitude
  • 02:19  The season of giving in 2020
  • 03:40  Why give back as a business?
  • 06:50  Beyond writing a cheque
  • 09:40  How giving benefits you
  • 12:17  Six reasons to give back
  • 19:10  Spread the love

Links:

The 4-Step Roadmap to Biz Finance Freedom

https://melissahoustoncpa.lpages.co/4-step-biz-finance-roadmap

Work with me

https://www.melissahoustoncpa.com/work-with-me

Want more tips and inspiration? Follow me on Twitter @melissahcpa and Pinterest @melissahoustoncpacga and visit my website: https://www.melissahoustoncpa.com