The Business Society Podcast

Building Authority To Charge What You’re Worth

April 05, 2021 Melissa Houston / Jaclyn Mellone Episode 29
The Business Society Podcast
Building Authority To Charge What You’re Worth
Chapters
The Business Society Podcast
Building Authority To Charge What You’re Worth
Apr 05, 2021 Episode 29
Melissa Houston / Jaclyn Mellone

“You need to have the relationship and connection piece. But without the authority, you’re not their go-to… authority plus relationship, that’s what makes you top of mind.”

—  Jaclyn Mellone

Do you ever dream about becoming a respected, go-to expert in your industry? 

My guest for this episode is Jaclyn Mellone, a coach who helps entrepreneurs establish reputations as thought leaders through building their authority.

The truth is that becoming a go-to person is about more than just building relationships. You need to establish a level of authority in order to be the expert, vendor, or service-provider people quickly turn to.

“The people who are getting featured in Forbes, the people who we’re seeing on TV, the people that are selling the most courses online (spoiler alert!) are not necessarily the best at what they do,” Jaclyn explains. “Just because they are seen as the authority on that topic, it’s not like there was this committee meeting where people were evaluated!”

Building authority is not about getting better — it’s about getting seen. People grow to trust experts when they see others trust them. 

It’s also about proving that you’re capable of understanding the needs of your specific audience — the more targeted the niche, the easier it is to be positioned as an authority.

Building authority not only keeps you top of mind when people are looking to work with someone in your industry — it’ll also make them more willing to pay what you’re charging! 

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • The A.R.M.O.R. framework for building authority and relationships, creating the right offer and mindset, and choosing the right opportunities  
  • The professional benefits you’ll enjoy once you’ve established yourself as an authority
  • The mindset issues female entrepreneurs struggle with when it comes to pricing — and how to shift your beliefs

About Jaclyn Mellone

Jaclyn Mellone helps experts exponentially grow their business by becoming the Go-To Authority in their space. She is a coach, strategist, keynote speaker, mama, guac lover, and the host of the Go-To Gal podcast, a top 60 marketing podcast on iTunes.

Highlights:‌ ‌

  • 01:58  Meet Jaclyn Mellone
  • 03:09  Building authority
  • 05:20  It’s not about being the best
  • 08:35  The A.R.M.O.R. framework
  • 14:24  Non-linear, continual process
  • 15:23  The benefits of authority
  • 16:44  Coaching case study
  • 20:13  Women’s money mindset issues
  • 23:41  Earn without guilt
  • 25:14  What motivates Jaclyn
  • 27:15  Final takeaway
  • 28:47  Work with Jaclyn

Links:‌ ‌

Jaclyn Mellone / The Go-To Gal Podcast

https://jaclynmellone.com 

30 Days of Authority Building Action Plan

https://jaclynmellone.com/plan

The 5-Step Roadmap to Biz Finance Freedom

https://melissa-houston-cpa-cga.mykajabi.com/5-step-roadmap-to-biz-finance-freedom

Work with me

https://www.melissahoustoncpa.com/work-with-me 

Want more tips and inspiration? Follow me on Twitter @melissahcpa and Pinterest @melissahoustoncpacga and visit my website: https://www.melissahoustoncpa.com.

Show Notes

“You need to have the relationship and connection piece. But without the authority, you’re not their go-to… authority plus relationship, that’s what makes you top of mind.”

—  Jaclyn Mellone

Do you ever dream about becoming a respected, go-to expert in your industry? 

My guest for this episode is Jaclyn Mellone, a coach who helps entrepreneurs establish reputations as thought leaders through building their authority.

The truth is that becoming a go-to person is about more than just building relationships. You need to establish a level of authority in order to be the expert, vendor, or service-provider people quickly turn to.

“The people who are getting featured in Forbes, the people who we’re seeing on TV, the people that are selling the most courses online (spoiler alert!) are not necessarily the best at what they do,” Jaclyn explains. “Just because they are seen as the authority on that topic, it’s not like there was this committee meeting where people were evaluated!”

Building authority is not about getting better — it’s about getting seen. People grow to trust experts when they see others trust them. 

It’s also about proving that you’re capable of understanding the needs of your specific audience — the more targeted the niche, the easier it is to be positioned as an authority.

Building authority not only keeps you top of mind when people are looking to work with someone in your industry — it’ll also make them more willing to pay what you’re charging! 

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • The A.R.M.O.R. framework for building authority and relationships, creating the right offer and mindset, and choosing the right opportunities  
  • The professional benefits you’ll enjoy once you’ve established yourself as an authority
  • The mindset issues female entrepreneurs struggle with when it comes to pricing — and how to shift your beliefs

About Jaclyn Mellone

Jaclyn Mellone helps experts exponentially grow their business by becoming the Go-To Authority in their space. She is a coach, strategist, keynote speaker, mama, guac lover, and the host of the Go-To Gal podcast, a top 60 marketing podcast on iTunes.

Highlights:‌ ‌

  • 01:58  Meet Jaclyn Mellone
  • 03:09  Building authority
  • 05:20  It’s not about being the best
  • 08:35  The A.R.M.O.R. framework
  • 14:24  Non-linear, continual process
  • 15:23  The benefits of authority
  • 16:44  Coaching case study
  • 20:13  Women’s money mindset issues
  • 23:41  Earn without guilt
  • 25:14  What motivates Jaclyn
  • 27:15  Final takeaway
  • 28:47  Work with Jaclyn

Links:‌ ‌

Jaclyn Mellone / The Go-To Gal Podcast

https://jaclynmellone.com 

30 Days of Authority Building Action Plan

https://jaclynmellone.com/plan

The 5-Step Roadmap to Biz Finance Freedom

https://melissa-houston-cpa-cga.mykajabi.com/5-step-roadmap-to-biz-finance-freedom

Work with me

https://www.melissahoustoncpa.com/work-with-me 

Want more tips and inspiration? Follow me on Twitter @melissahcpa and Pinterest @melissahoustoncpacga and visit my website: https://www.melissahoustoncpa.com.