She Means Profit
She Means Profit
Crossing the Bridge where Sales and Marketing Intersect with Jamie Gulino Davis
“No matter what stage of business you are at, it's really knowing that sales absolutely is, can, and should be beautiful.”
—Jamie Gulino Davis
There’s always a negative connotation about sales. People have this idea that we should never listen to salespeople because they only have one agenda: they make you lose control, urging you into buying their product or service and lose control of your money. So, it has always been a daunting and overwhelming experience for business owners to close sales.
And I confess—I used to struggle with sales too. Because like a typical person, I grew up with a mindset that salespeople are ‘evil’. It took a mindset shift to finally understand that you’re not playing the bad guy if you want to have sales. Because remember: sales drive revenue. Your business’ success is driven by your sales. It’s a part we can never run away from.
So just like how our guest, sales leader, and strategist Jamie Gulino Davis puts it, we need to embrace the beauty of sales, identify it against marketing, and cross the bridge where these two intersect.
In this episode, Jamie talks us through the beauty of sales that would help us shift our money mindset. It’s not about making people lose control of their money; it’s actually offering them solutions to their problems.
Listen to this episode to learn:
- The difference between marketing and sales
- Jamie’s own sales framework: The LEAD framework
- Is the nurture sequence still a part of marketing?
- What typical problems in sales are
- Jamie’s ‘aha’ moment that changed her mindset and life
- How to handle clients that are analytical decision-makers
Highlights:
03:41 The difference between marketing and sales
04:57 Jamie's sales framework: The LEAD framework
07:55 Is the nurture sequence still part of marketing?
10:24 The problem with sales
15:32 Jamie's 'aha' moment that changed her mindset and life
16:52 How to handle clients that are analytical decision-makers
20:13 Why knowing your clients' characteristics is important
Links:
Jamie Gulino Davis
https://jamiegulinodavis.simplero.com/page/290836
LinkedIn: https://www.linkedin.com/in/jamiegulinodavis/
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Follow me on:
IG: @melissahoustoncpa
LinkedIn: @melissahoustoncpa